Blogs are everywhere. According to Nielsen, approximately seven million people publish blogs on blogging websites, and another 12 million write blogs via their social networks. As the statistic suggests, the competition is intense. But the time that goes into writing blogs for your business (AKA creating custom branded content) is worth it. In fact, according to Neil Patel, 72% of marketers think that branded content is more effective than magazine ads.

Why are blogs so effective? Users consider blogs a credible source of information. Blogs are one of the most trustworthy source of information on the Internet. Whether you are a business looking to establish your industry expertise or just a new writer interested in sharing your thoughts, we’ve put together six simple steps to help you create a work of (blog) art.

At the core of marketing is storytelling, and blogging is just that. By paying attention to the tone, font, headline, visuals, and posting consistency of your blog, you become a better storyteller. Your blogs will become more engaging and hopefully get more attention.