Executions
Mainstay
Branding with Purpose and Vision
As a dedicated partner of Mainstay for over a decade, Mindful Kreative was honored to bring their 2024 rebrand to life. This transformation began with the foundation of a refreshed color palette, a sleek, modern logo and new tagline treatment – creating a look to match Mainstay’s forward-thinking vision.
Using the brand guide as our roadmap, we worked closely with Mainstay to ensure materials across the organization were rebranded, some of which were showcased at Mainstay’s milestone 25th Anniversary Celebration.
To further elevate Mainstay’s branding, MK led the development of a brand capabilities video, guiding the project from concept to completion. MK created a thoughtful script designed to showcase Mainstay’s mission, programs, and services in an engaging storytelling format. Over the course of a three-day video shoot, MK oversaw every detail – from creative direction to on-site coordination – ensuring a seamless production process. The result was a powerful three-minute video that not only captures the heart of Mainstay’s work but also invites viewers to connect with and learn more about the organization’s impact.
We’re advocates for our clients’ brands and ensure that their mission is not just communicated – but truly brought to life – through every brand element. A brand’s identity should tell a story, and we craft designs and messaging that authentically reflect our clients’ mission, vision, and values.
Highmark Wholecare
Whole Health and You Magazine
Highmark Wholecare leans on Mindful Kreative’s vision and design to bring its seasonal magazine for Medicare members to life three times a year. We manage the creative process for each issue – from editing written content to maintain a consistent, conversational tone; laying out the content in a way that tells a story, visually; and being strategic about the way content is presented.
More than just a newsletter, this 60+ page lifestyle magazine contains seasonal articles to promote a healthy lifestyle year-round, information of how members can take advantage of important benefits, and pieces to enhance members’ day-to-day lives and routines. The way the magazine is presented is designed to help members feel more connected to their Medicare plan.
Arthritis Foundation
Media Relations Efforts
As a true partner who handles day-to-day media relations for the Arthritis Foundation, we do much more than respond to incoming requests. We serve as a resource to reporters – building relationships to help them get ahead of the stories we know they’ll be covering.
From dealing with issues around access to important arthritis medications like hydroxychloroquine and methotrexate, to sharing the patient perspective to give a voice to those living with an invisible disease, we find a way to be a go-to for media sources while representing the Foundation and its mission in a positive way. We tap into our expertise to know what makes a good story, who is best to tell it, when the time is right and why readers should care. Our proactive approach to media relations also involves media training and preparing interviewees for these important opportunities for storytelling to a broad audience.
eFinancial | Fidelity Life
Creating a Culture Through Company Values
Company culture is a top priority in our partnership with eFinancial | Fidelity Life. In what started as an initiative to introduce new company values to unite an employee base across three states, we’ve helped the company put their values into practice, sparking a company-wide commitment to creating a more inclusive workplace.
The “We’re All In” values campaign sought to highlight the company’s “all in” attitude toward making their values and employees a priority through peer recognition and fun prizes. The values became the foundation of almost all communication to employees, and with the re-energized social justice movement, the company leaned on their core values and extend the campaign into ongoing diversity, equity and inclusion efforts that seek to educate and celebrate one another.
Keystone Space Collaborative
Inaugural Annual Conference Support
As the rising leader of the commercial space sector in Pennsylvania, Ohio and West Virginia, the Keystone Space Collaborative tasked Mindful Kreative with its biggest mission yet— its 2022 Inaugural Annual Conference.
Leading up to the conference, and beyond, Mindful Kreative provided a variety of comprehensive services including digital advertising, strategic email marketing, social media management and media outreach. Through this partnership, the Keystone Space Collaborative gained an increase in overall brand awareness and attracted more conference attendees than their initial goal of 200.