Social media is taking over our world. By 2021, the number of monthly worldwide social media users is estimated to reach 3.02 billion. Currently, almost 3/4 of Americans use at least one form of social media, while more than 70% of teens use more than one.

Each platform is designed to have a different purpose depending on the user’s demographic. This gives businesses multiple options to advertise to their potential customers. Engaging with your intended audience can be tricky. That is why we have created a cheat sheet to guide you in finding your social media ‘match’.

Finding your consumer’s demographic can be a challenge. However, knowing how to reach your intended audience on Twitter, Facebook, Instagram, Snapchat, LinkedIn or YouTube is imperative to a business’s success.