Always Mindful
Happy New Year
We know it’s not January just yet, but for some of us, the fall season officially marks the beginning of a New Year. Kids go back to school, the weather cools and the leaves change, but more importantly, the new television season begins. We’ve got 22 new shows to look...
The Publicity Stunt: What It Is and Why It Works
We are constantly bombarded with messages. Billboards line the side of the roads we travel on our commutes to and from work. Sponsored posts seamlessly appear in social media feeds. Advertisements tailored to our interests pop up on our screens while we surf the web,...
Measurement Still Matters
It’s easy to get caught up in the daily grind. You’re busy juggling multiple projects at once. You answer e-mails and take phone calls to ensure various projects are completed on time and within budget. You add a new project to your to-do list almost as soon as you...
Is a Company Blog Right for You?
The Internet has taken the world by storm. This is great news for companies that have a strong web presence, but it’s bad news for those who do not. In today’s age, it’s essential to remember most audiences are using the Internet, so you must keep them engaged. A...
Spring into the Remainder of the Year
Spring is finally here! You wake up in the morning to the birds chirping, not snow being shoveled. You drive to work with visions of green and blue, not the brown and grey of winter. It’s a time to throw all of those New Year’s resolutions out the door. While you’re...
Resume Building and Internship Advice
It’s common for companies to require or desire experience when posting a job. And it’s hard to have experience on your resume if you’re fresh out of college or went straight to graduate school. Internships are a great way to get experience, as well as a taste of...
Everything You Need to Know About Internships
So you’re a college student, and you’re looking for some experience in your field? Sometimes, searching for and obtaining internships can be harder than you imagined. However, they’re an essential part of building your resume so, you’ll have some work experience under...
Client Relations is Just Like Dating
Would it surprise you to learn that client relations is a lot like dating? Think about it. Though one is professional and the other personal, both types of relationships require the same elements in order to work. Honesty. Trust. Open communication. The list goes on....
Word Nerds Unite
Facebook. Twitter. Instagram. Blogs. As you scroll through your feeds, you see a well thought-out post and take the time to read it. It seems so organized and captivating, until you suddenly see – oh no! What is it? It’s a typo! Immediately you think to yourself that...
Three Public Relations Lessons from Awards Season
The 2015 awards season will come to a close with the broadcast of the 87th Annual Academy Awards this Sunday. The conversations about the year’s best actors, actresses and films will cease. We’ll stop obsessing over who wore what and if they should be a part of the...
Not Just the Super Bowl of Football
Some watch the Super Bowl to see which football team will become the undisputed champions. Several studies, however, have proven that 50% of the Super Bowl audience tunes in just to watch the ads. Knowing that the Super Bowl is no longer just a big stage for the big...
Three Crisis Communications Lessons from Winter Storm Juno
As winter storm Juno descends on the northeast, many cities and their residents are bracing for what has been called a “potentially historic” blizzard. We’ve seen this whiteout become the top story of almost every media outlet and heard many government officials...