Always Mindful
New Year. New Brand?
Logos. Slogans. Websites. Marketing materials. Individually, these are just some great communications tools. But together, they become the basic building blocks of your brand. What is a brand exactly? It’s an intangible asset that conveys the unique story, mission,...
‘Tis the Season for Cause Marketing
The holidays are all about giving. Loved ones exchanging gifts. Good samaritans spreading Christmas joy to children and families who may not experience it otherwise. Individuals donating time, money and more to support charitable organizations. And countless brands...
How to Survive Your Holiday Party
The holidays are here. Time for laughter and some cheer. But party hosts and hostesses beware. If you don’t prepare, it could turn into a nightmare. And we just can’t have that during the most wonderful time of the year! Planning special events might be a headache for...
Convergence: The Best of Both Worlds
Image courtesy of marketing-diary.com Don’t put all your eggs in one basket. This is one idiom (the first of many in this post) that should be followed when it comes to communications. Advertising, public relations, market research, social media, etc. – they’re all...
Our Team is Greater than the Sum of Our Parts
As the owner of a small public relations consultancy, I have come to rely on others quite frequently to help meet my clients’ needs in the best possible way. While I have expertise in many areas of public relations, there are frankly some areas where my expertise is...
Promotional Tricks at Halloween are a Treat for Consumers
In communications, it’s all about the angles. Determining why your brand is unique and what makes your product or service stand out amongst the rest. And when you’re having trouble making your story shine on its own, it’s sometimes figuring out how to leverage a hot...
Right Media. Right Place. Right Price.
My favorite season has arrived. Autumn brings wonderful things like falling leaves, pumpkin spice everything, and new episodes of my favorite television shows. The long wait to see just what happens to our favorite characters after that cliffhanger ending in May is...
How to Lose Followers in 10 Days
Most communications pros are more than happy to offer tips that could help you master the art of social media. But today, we’re switching it up. We’re taking a page from one of our favorite “journalists” for this post. That’s right. Andie Anderson (played by the...
Ads with Added Value
The media industry is in a monumental state of change, which is why we think it’s more important than ever to push the boundaries beyond traditional advertising. We remain fans of established tactics like print ads, billboards, radio spots and TV commercials but also...
Back to School Tips: Not Just for Students
As students of all ages head back to school this week, I’m celebrating the fact that I’m no longer one of them! Don’t get me wrong. I was kind of a nerd about grad school and appreciated the many opportunities to learn, collaborate, network and grow. But I enjoy...
Small Changes. Big Impact.
Introducing the new MindfulKreative.com Everyone has a unique story to tell. So what if your tale isn’t the sort of thing that inspires a Hollywood blockbuster or leads a best-selling author to pen your biography? This doesn’t mean you should keep your story to...