Brand Bowl

Brand Bowl

Like millions of Americans, I tuned in for the biggest sports game of the year. Since my beloved Steelers weren’t a part of #SuperBowl50, you could say I was more interested in the advertisements and halftime show. Still, my eyes weren’t glued to the television screen...

Not Just the Super Bowl of Football

Some watch the Super Bowl to see which football team will become the undisputed champions. Several studies, however, have proven that 50% of the Super Bowl audience tunes in just to watch the ads. Knowing that the Super Bowl is no longer just a big stage for the big...