A Day in the Life of a Communications Professional

A Day in the Life of a Communications Professional

When I tell people I’m an account executive for a communications agency, an image of Samantha Jones from Sex and the City must pop into their minds. I think most assume working in public relations means I rub elbows with all the right folks at glamorous events and...

The Publicity Stunt: What It Is and Why It Works

We are constantly bombarded with messages. Billboards line the side of the roads we travel on our commutes to and from work. Sponsored posts seamlessly appear in social media feeds. Advertisements tailored to our interests pop up on our screens while we surf the web,...

Three Public Relations Lessons from Awards Season

The 2015 awards season will come to a close with the broadcast of the 87th Annual Academy Awards this Sunday. The conversations about the year’s best actors, actresses and films will cease. We’ll stop obsessing over who wore what and if they should be a part of the...