10 Tips on How to Nail Your Internship Interview

10 Tips on How to Nail Your Internship Interview

My name is Jackie Graham and I’m currently a senior integrated marketing communications student preparing to graduate and obtain a job. I recently interned at Stanford Home Center, a local store from my hometown, and I am excited to be the current Mindful Kreative...
Brand Bowl

Brand Bowl

Like millions of Americans, I tuned in for the biggest sports game of the year. Since my beloved Steelers weren’t a part of #SuperBowl50, you could say I was more interested in the advertisements and halftime show. Still, my eyes weren’t glued to the television screen...
Speeches: The Power of the Spoken Word

Speeches: The Power of the Spoken Word

We can’t stop thinking about the power of the spoken word. Is it just us, or do you feel bombarded by speeches right now? The annual State of the Union address was last week. If you’re a fan of awards season, you’ll no doubt watch countless acceptance speeches over...
Media Relations: The Nice and Naughty List

Media Relations: The Nice and Naughty List

Did you know the majority of the news you read in newspapers, watch on TV or hear on the radio is initiated by public relations professionals? According to Robert McChesney, public relations expert and communications professor at the University of Illinois, “In the...
Without Strategy, We’re Just Decorating

Without Strategy, We’re Just Decorating

How do you determine who is an ideal brand team partner? For me, it’s someone who believes in strategy, is a great collaborator and contributor, and appreciates the value of communications that are developed from a well-crafted and planned brand platform. When you...