by Natalie | Nov 19, 2014 | Always Mindful, Home Slider, Uncategorized
Image courtesy of marketing-diary.com Don’t put all your eggs in one basket. This is one idiom (the first of many in this post) that should be followed when it comes to communications. Advertising, public relations, market research, social media, etc. – they’re all...
by Natalie | Nov 7, 2014 | Always Mindful, Home Slider, Uncategorized
As the owner of a small public relations consultancy, I have come to rely on others quite frequently to help meet my clients’ needs in the best possible way. While I have expertise in many areas of public relations, there are frankly some areas where my expertise is...
by Natalie | Oct 22, 2014 | Always Mindful, Home Slider, Uncategorized
In communications, it’s all about the angles. Determining why your brand is unique and what makes your product or service stand out amongst the rest. And when you’re having trouble making your story shine on its own, it’s sometimes figuring out how to leverage a hot...
by Natalie | Oct 7, 2014 | Always Mindful, Home Slider, Uncategorized
My favorite season has arrived. Autumn brings wonderful things like falling leaves, pumpkin spice everything, and new episodes of my favorite television shows. The long wait to see just what happens to our favorite characters after that cliffhanger ending in May is...
by Natalie | Sep 24, 2014 | Always Mindful, Home Slider, Uncategorized
Most communications pros are more than happy to offer tips that could help you master the art of social media. But today, we’re switching it up. We’re taking a page from one of our favorite “journalists” for this post. That’s right. Andie Anderson (played by the...
