Purpose Driven Brand Engagement Turns Benchwarmers into All Stars

by Jensen Troy | Feb 11, 2026 | Always Mindful, Home, Uncategorized

Next up in Mindful Kreative’s 2026 Trends Draft Class: Purpose driven brand engagement. This season proved that corporate social responsibility (CSR) isn’t just a sideline strategy; it’s the play that should be prioritized. Audiences expect brands to stand for...

Adaptability and Authenticity Score Big on Social

by Jensen Troy | Feb 6, 2026 | Always Mindful, Home, Uncategorized

Next up in Mindful Kreative’s 2026 Trends Draft Class: authenticity and adaptability. These two trends continue to be critical drivers of engagement across social media platforms. In a world saturated with content, audiences are increasingly drawn to content that...

Meet Kate Madden, Our Spring 2026 Communications Intern!

by Jensen Troy | Feb 4, 2026 | Always Mindful, Home

We’re thrilled to welcome Kate Madden to Mindful Kreative as our Spring 2026 Communications Intern! Born and raised in Central Pennsylvania, Kate made the move to the city of bridges to attend school at the University of Pittsburgh and now considers this city her...

AI Earns Its Spot in the Starting Lineup

by Jensen Troy | Jan 27, 2026 | Always Mindful, Home, Uncategorized

First up in Mindful Kreative’s 2026 Trends Draft Class is AI. This year has shown that AI is not just a trend. It is now a permanent part of the communications and PR industry, serving as a tool that professionals can use to sharpen strategies and improve results. AI...

To Pitch or Not to Pitch? That Is the Question.

by Jensen Troy | Jan 23, 2026 | Always Mindful, Home

The media landscape is changing quickly, and recent developments in Pittsburgh have made that shift especially visible. If it feels overwhelming to navigate, that’s understandable, and it’s why having a clear, strategic approach to pitching has never been more...