by Natalie | Jan 21, 2016 | Always Mindful, Home Slider, Uncategorized
We can’t stop thinking about the power of the spoken word. Is it just us, or do you feel bombarded by speeches right now? The annual State of the Union address was last week. If you’re a fan of awards season, you’ll no doubt watch countless acceptance speeches over...
by Natalie | Dec 23, 2015 | Always Mindful, Home Slider, Uncategorized
Did you know the majority of the news you read in newspapers, watch on TV or hear on the radio is initiated by public relations professionals? According to Robert McChesney, public relations expert and communications professor at the University of Illinois, “In the...
by Natalie | Dec 2, 2015 | Always Mindful, Home Slider, Uncategorized
How do you determine who is an ideal brand team partner? For me, it’s someone who believes in strategy, is a great collaborator and contributor, and appreciates the value of communications that are developed from a well-crafted and planned brand platform. When you...
by Natalie | Nov 19, 2015 | Always Mindful, Home Slider, Uncategorized
As students, learning happened in the classroom or at a company while shadowing a professional. As professionals, learning is now done on the job or after business hours at industry events. No matter where we are in our careers – beginning, middle or end –...
by Natalie | Nov 4, 2015 | Always Mindful, Home Slider, Uncategorized
Writing is a big part of what we do as communicators. From copywriting for advertisements to professional writing for client proposals, the writing we do can vary from project to project based on what we are trying to accomplish. In fact, there are many different...
by Natalie | Oct 19, 2015 | Always Mindful, Home Slider, Uncategorized
When I tell people I’m an account executive for a communications agency, an image of Samantha Jones from Sex and the City must pop into their minds. I think most assume working in public relations means I rub elbows with all the right folks at glamorous events and...
