by Natalie | Jan 9, 2015 | Always Mindful, Home Slider, Uncategorized
Logos. Slogans. Websites. Marketing materials. Individually, these are just some great communications tools. But together, they become the basic building blocks of your brand. What is a brand exactly? It’s an intangible asset that conveys the unique story, mission,...
by Natalie | Dec 19, 2014 | Always Mindful, Home Slider, Uncategorized
The holidays are all about giving. Loved ones exchanging gifts. Good samaritans spreading Christmas joy to children and families who may not experience it otherwise. Individuals donating time, money and more to support charitable organizations. And countless brands...
by Natalie | Dec 8, 2014 | Always Mindful, Home Slider, Uncategorized
The holidays are here. Time for laughter and some cheer. But party hosts and hostesses beware. If you don’t prepare, it could turn into a nightmare. And we just can’t have that during the most wonderful time of the year! Planning special events might be a headache for...
by Natalie | Nov 19, 2014 | Always Mindful, Home Slider, Uncategorized
Image courtesy of marketing-diary.com Don’t put all your eggs in one basket. This is one idiom (the first of many in this post) that should be followed when it comes to communications. Advertising, public relations, market research, social media, etc. – they’re all...
by Natalie | Nov 7, 2014 | Always Mindful, Home Slider, Uncategorized
As the owner of a small public relations consultancy, I have come to rely on others quite frequently to help meet my clients’ needs in the best possible way. While I have expertise in many areas of public relations, there are frankly some areas where my expertise is...
by Natalie | Oct 22, 2014 | Always Mindful, Home Slider, Uncategorized
In communications, it’s all about the angles. Determining why your brand is unique and what makes your product or service stand out amongst the rest. And when you’re having trouble making your story shine on its own, it’s sometimes figuring out how to leverage a hot...
