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Without Strategy, We’re Just Decorating

Without Strategy, We’re Just Decorating

by Natalie | Dec 2, 2015 | Always Mindful, Home Slider, Uncategorized

How do you determine who is an ideal brand team partner? For me, it’s someone who believes in strategy, is a great collaborator and contributor, and appreciates the value of communications that are developed from a well-crafted and planned brand platform. When you...
Learning is a Lifelong Pursuit

Learning is a Lifelong Pursuit

by Natalie | Nov 19, 2015 | Always Mindful, Home Slider, Uncategorized

As students, learning happened in the classroom or at a company while shadowing a professional. As professionals, learning is now done on the job or after business hours at industry events. No matter where we are in our careers – beginning, middle or end –...
Different Strokes for Different Folks

Different Strokes for Different Folks

by Natalie | Nov 4, 2015 | Always Mindful, Home Slider, Uncategorized

Writing is a big part of what we do as communicators. From copywriting for advertisements to professional writing for client proposals, the writing we do can vary from project to project based on what we are trying to accomplish. In fact, there are many different...
A Day in the Life of a Communications Professional

A Day in the Life of a Communications Professional

by Natalie | Oct 19, 2015 | Always Mindful, Home Slider, Uncategorized

When I tell people I’m an account executive for a communications agency, an image of Samantha Jones from Sex and the City must pop into their minds. I think most assume working in public relations means I rub elbows with all the right folks at glamorous events and...
Six Communications Lessons from the Sports Arena

Six Communications Lessons from the Sports Arena

by Natalie | Oct 5, 2015 | Always Mindful, Home Slider, Uncategorized

It’s the most wonderful time of the year! And no, we aren’t talking about Christmas (because that’s still over two months away). It’s that time of year when sports fans go crazy trying to decide which game they would rather watch! There’s lots to choose from –...
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