Always Mindful
Reflecting on 15 Mindful Years
With 2017 coming to a close, I took a few moments to reflect on not only this year, but on the past 15 years, since the beginning of leaving my agency job to take a risk and go work for myself. Truly, I didn’t set out to start an agency; I just wanted to give it a try...
Mindful Kreative Earns National Women Business Enterprise (WBE) Certification
Mindful Kreative is proud and excited to announce its national certification by the Women’s Business Enterprise National Council (WBENC). The WBENC certification for women-owned businesses verifies that a company is at least 51 percent owned, controlled, operated and...
7 Thanksgiving Traditions We Are Thankful For
Traditions have a way of uniting families and friends no matter what the past year brought. For most of us, Thanksgiving is full of long-standing traditions with our loved ones. The holiday itself means something different to everyone, but traditions can be centered...
Client Recognition is ALWAYS Best, but Awards are Nice, too!
It’s safe to say that as communications professionals, we LOVE what we do. And we especially love working with our clients. After all, they allow us to bring our ideas to life. Their delight in the finished product is still the greatest reward of all, but we can’t...
Brand Bowl
Like millions of Americans, I tuned in for the biggest sports game of the year. Since my beloved Steelers weren’t a part of #SuperBowl50, you could say I was more interested in the advertisements and halftime show. Still, my eyes weren’t glued to the television screen...
Speeches: The Power of the Spoken Word
We can’t stop thinking about the power of the spoken word. Is it just us, or do you feel bombarded by speeches right now? The annual State of the Union address was last week. If you’re a fan of awards season, you’ll no doubt watch countless acceptance speeches over...
Media Relations: The Nice and Naughty List
Did you know the majority of the news you read in newspapers, watch on TV or hear on the radio is initiated by public relations professionals? According to Robert McChesney, public relations expert and communications professor at the University of Illinois, “In the...
Without Strategy, We’re Just Decorating
How do you determine who is an ideal brand team partner? For me, it’s someone who believes in strategy, is a great collaborator and contributor, and appreciates the value of communications that are developed from a well-crafted and planned brand platform. When you...
Learning is a Lifelong Pursuit
As students, learning happened in the classroom or at a company while shadowing a professional. As professionals, learning is now done on the job or after business hours at industry events. No matter where we are in our careers – beginning, middle or end –...
Different Strokes for Different Folks
Writing is a big part of what we do as communicators. From copywriting for advertisements to professional writing for client proposals, the writing we do can vary from project to project based on what we are trying to accomplish. In fact, there are many different...
A Day in the Life of a Communications Professional
When I tell people I’m an account executive for a communications agency, an image of Samantha Jones from Sex and the City must pop into their minds. I think most assume working in public relations means I rub elbows with all the right folks at glamorous events and...
Six Communications Lessons from the Sports Arena
It’s the most wonderful time of the year! And no, we aren’t talking about Christmas (because that’s still over two months away). It’s that time of year when sports fans go crazy trying to decide which game they would rather watch! There’s lots to choose from –...