Introducing Socially Speaking: What You Missed in Social Media This Month, Mindful Kreative’s latest series designed to keep you up to date with the fast-paced world of social media. We do the research, so you don’t have to!
From platform updates and new features to trending topics and industry shifts, this monthly roundup provides everything you need to know about the landscape of social media.
Instagram integrated Spotify music into the notes feature.
In the world we live in, artists’ lives can be changed by one viral video on TikTok. Well, Instagram is jumping on the bandwagon and continuing to integrate Spotify into its app – beyond adding music to feed posts. Users can now add music to their Instagram notes! This is a great way to subtly showcase your favorite tunes.
LinkedIn has officially launched a video feed.
With the power of video being stronger than ever because of TikTok and Reels, LinkedIn has decided to implement a video feature onto its app. Being that it is the early stages, brands should take advantage of this and repurpose video content to resonate with the younger audience that’s on LinkedIn.
FTC banned fake online reviews and inflated social media influence.
Artificial Intelligence is changing the world as we know it, and many have used it to inflate reviews online and create fake followers. This is a no-go, and the FTC is cracking down.
In today’s age, followers can oftentimes equate to profit. For example, a brand might want to work with a creator that has a million followers, but if 200,000 of those followers are bots, this significantly decreases engagement rates and overall, just isn’t an authentic representation of their audience.
Instagram users can now leave public comments on stories.
Because 70% of Instagram users actively view stories on a daily basis, this feature unlocks a ton of potential for engagement as a brand or a creator. There are some limitations to keep in mind: only mutual followers can make comments on Instagram stories, and users have the ability to turn this feature off.
And there you have it! Those are the key updates making waves in social media marketing this month. Be sure to check back next month for more insights into what’s changing in the digital world. Stay ahead of the curve, and let us keep you informed on what’s next!