Pinterest shares new tips for smarter visual search strategy.
Pinterest continued to evolve its visual search capabilities, offering new tools to help brands connect with users who are relying on photo-based discovery. The platform’s updated advice focuses on aligning your product Pins with its AI-powered tools, especially Pinterest Performance+, to boost visibility and reach.
To stay ahead, Pinterest recommends using lifestyle imagery as backgrounds to diversify search match potential – enabling Performance+ to extend reach beyond just traditional keywords. With over 570 million users actively browsing with shopping in mind, tapping into these visual search features could help brands get discovered.
TikTok lives to see another day… again.
As the uncertainty surrounding TikTok’s future in the U.S. continues with a 90-day deadline extension now in place for the platform to secure a U.S.-based partner, we believe brands should proceed with caution. President Trump’s latest executive order reinforces ongoing concerns about data security and the app’s Chinese ownership under ByteDance.
If your organization is considering joining TikTok, we recommend holding off until the situation stabilizes.
Instagram is testing a Stories Explore tab.
Instagram is testing a new Stories Explore feature that could boost your account’s visibility beyond just your followers. While stories have traditionally been limited to a user’s followers, this update would allow select stories to appear in the Explore tab – opening the door to even more discoverability for brands and creators.
Reddit gives back-to-school marketing advice.
School’s out for summer, but back-to-school marketing has just begun, and Reddit wants to help brands stay ahead. The platform’s newly released Back-to-School Marketing Guide is full of insights on how both students and parents are using Reddit for product research and recommendations.
Creative insights like ad timing tips, copy suggestions, and audience planning strategies are just some of the valuable information included in the guide. With an AI-heavy world, users are flocking to platforms like Reddit for authentic advice.
YouTube is incorporating auto-dubbing features.
YouTube is rolling out a wave of new features aimed at boosting accessibility and creator reach – starting with the expansion of its auto-dubbing tool. Available to 80 million verified creators, this AI-powered feature automatically translates video audio into 20 languages, making it easier than ever to share content with a global audience and break language barriers.