TikTok tests a new “Reviews” tab.
TikTok is testing a new “Reviews” tab in the comments on some videos – and it’s kind of a game-changer. The feature lets you check out star ratings, written reviews, and photos people have shared about places and items mentioned in the video, all without leaving the app.
We know TikTok is becoming a search engine and shoppable posts are already taking over the FYP, but this takes it to a whole other level.
Instagram tests locked posts.
Instagram seems to be quietly testing a new feature: locked Reels that can only be unlocked with a code and a hint. It’s a simple way to boost engagement, but it could also give creators and brands a fun way to share exclusive content with their biggest fans – the ones most likely to crack the code.
YouTube hits its 20th Anniversary milestone.
YouTube is celebrating its 20th birthday with a wave of new features and updates aimed at enhancing the user experience – and some could stick around for the long haul. Highlights include 4x playback speed for YouTube Premium users, an AI-powered “Ask Music” tool for creating personalized radio stations, expanded voice reply options for creators, and customizable multi-view options for YouTube TV subscribers.
Instagram hustles to recruit TikTok creators amidst uncertainty.
With TikTok’s future in the U.S. still uncertain due to stalled sell-off talks and escalating trade tensions between the U.S. and China, Instagram is moving quickly to attract uneasy TikTok creators. As the TikTok deal deadline is extended another 75 days, Instagram is rolling out new initiatives to win over influencers, including developing a long-awaited iPad app, enhancing search functionality to make content easier to find, and offering new creator incentives. By addressing key user demands and broadening its appeal, Instagram aims to capitalize on TikTok’s instability and lure creators to its platform.
Reddit is expanding Conversation Ads to appear deeper in comment sections.
Reddit is expanding its Conversation Ads, allowing all advertisers to place promotions deeper within the comment sections of posts – where most user engagement happens. The update includes enhanced control, placement options, and automatic opt-in for ad slots that meet brand safety standards. With 101 million daily active users and growing reliance on Reddit for authentic product insights, the platform’s improving ad tools could offer marketers a valuable new opportunity for outreach.