Instagram is adding a repost option.

We know you can repost/share content on TikTok, X, and Facebook – but Instagram? This is one of the few platforms that has never had a “repost to feed” option… until now! Instagram will be rolling out a repost option, which will give us yet another way to amplify and engage with content.

X adds a “react with videos” option.

X is doubling down on its push to become a video-first platform with its latest feature rollout. The new react with video option allows users to post a video response to an X update, adding a more interactive and dynamic way to engage with content.

LinkedIn implements campaign manager updates.

LinkedIn has introduced new Campaign Manager enhancements to help marketers streamline ad planning, execution, and optimization. Here’s a breakdown of the new features:

  • Media Planner allows teams to predict audience reach, impressions, and ROI before launching campaigns.
  • Ads Duplication simplifies scaling by allowing easy replication of high-performing ads.
  • Dynamic UTMs automate tracking for performance measurement.
  • Marketing Overview homepage provides a centralized performance snapshot.
  • Measurement Insights offers deeper analytics on the customer journey.
  • AI-driven Campaign Performance Digest delivers automated summaries and optimization recommendations, helping marketers refine strategies efficiently.

These updates make LinkedIn advertising more effective, saving time while maximizing business impact.

Instagram tests “Blend” – a new Reels sharing feature.

Instagram is expanding its testing of Blend, a new messaging feature that creates a shared feed of AI-recommended Reels for you and a friend. Users can invite others to join their Blend feed via DMs, allowing both to see suggested Reels based on their individual activity and interactions on Instagram. With full onboarding and dedicated graphics, this feature appears close to an official launch.