Instagram is considering launching a stand-alone reels app.
With TikTok’s future looking quite uncertain, Instagram is reportedly considering launching a dedicated app for Reels. This could give creators more tools and space to focus on short-form video content, especially with Reels now extended to three minutes. The move mirrors TikTok’s concept, showcasing Instagram’s intent to dominate the short-form video game.
YouTube has over a billion monthly podcast listeners.
When thinking of podcasts, platforms like Spotify and Apple Podcasts might come to mind first, but YouTube is a top contender, too! The platform now hosts over a billion monthly podcast listeners, proving that video-based podcasts are becoming a preferred way to consume content. If you’re a podcaster, YouTube might be worth adding to your distribution strategy.
Instagram is adding new DM features.
Instagram is rolling out four new direct messaging features to improve user experience:
- Message translation: Making it easier to communicate across languages.
- Music sticker: Letting users send music clips directly in chats.
- Scheduled messages: Perfect for businesses and creators planning ahead.
- QR codes for group chats: Making quick connections easier.
These updates make DMs more dynamic, interactive, and user-friendly, offering a more engaging communication experience for personal and business interactions.
Instagram has a new video editing app called Edits.
With TikTok and CapCut up in the air, Instagram is stepping up with its own editing tool – Edits. This new app aims to provide creators with professional-level video editing tools, keeping content creation within the Instagram ecosystem. If you’re a social media manager who uses CapCut on a regular basis, you can now breathe a sigh of relief!
LinkedIn continues to integrate video into the platform.
Video content is king, and this sentiment reigns true for LinkedIn now, too. LinkedIn saw a 36% increase in video viewers over the last year. To enhance video engagement, LinkedIn has introduced four new features:
- “Videos for you” feed: A personalized video feed specifically on desktop.
- “Recent videos” section: A new addition to profiles on mobile.
- Larger video display: Improved video viewing experience on the mobile app.
- More prominent “Follow” button: Seamlessly allowing users to follow people on mobile.
Does your LinkedIn strategy include video content? If not, it’s time to start!