Threads is testing custom lists to help new users customize their feed.
Threads has introduced a new feature that recommends people to follow based on previously curated custom lists. This update helps users discover relevant content and build more personalized feeds. By streamlining follower suggestions through curated lists, Threads becomes a stronger competitor to Bluesky, which offers a similar feature called “Starter Packs.” With this enhancement, Threads users can expect a more tailored social experience.
TikTok is updating its creator affiliate program.
TikTok shop has flooded the FYP, and there’s no sign of shoppable posts slowing down. TikTok has updated its affiliate program by introducing an Affiliate Comment Link feature. Creators can now add a clickable link in the comments before uploading their videos, offering another opportunity to drive one-click purchases. This enhancement aligns with TikTok’s push to strengthen its social-shopping ecosystem, making it easier for viewers to discover and buy products directly from the platform.
LinkedIn says B2B influencers drive nearly half of purchase decisions.
A recent LinkedIn study reveals that B2B influencers play a pivotal role in shaping business decisions, guiding 48% of the purchase and selection process. Their expertise, credibility, and industry insights help businesses navigate complex buying journeys. As B2B marketing strategies evolve, collaborating with trusted influencers has become essential for building brand authority and driving sales.
Instagram is rolling out a DM scheduling feature.
Instagram is testing a DM scheduling feature that lets users schedule direct messages, building on its current post and story scheduling tools. The feature, available to select Android users during testing, works by long pressing the send button and selecting a preferred date and time.
This update could be a game-changer for brands managing cross-time-zone communications and planning campaigns. While Meta continues developing AI chatbots for DM management, scheduled messaging offers a personalized way for small businesses to stay connected with their audience.