Carousels are outperforming singular feed posts.

Instagram recently confirmed that carousel posts are outshining single-image posts in engagement. Why? For one, carousels offer more content for users to interact with, increasing chances for reactions and shares. But here’s the game-changer: Instagram’s algorithm gives carousels a second shot by redistributing them to users who didn’t swipe through the first time. This extra boost means more visibility and more opportunities to connect with audiences—making carousels a powerful tool for boosting reach and engagement on the platform.

TikTok has released a new form of ads: search ads.

Studies show that 23% of people search for something within 30 seconds of opening the app. In response, TikTok is stepping up with a new feature: search ad campaigns. This feature allows brands to tap into keyword targeting in their paid campaigns, meeting users at the exact moment they’re looking for content. It’s an innovative way for brands to boost visibility, target specific interests, and drive engagement where search meets social.

Instagram launched new profile cards.

Business cards may soon be a thing of the past! Instagram just launched profile cards, a quick and modern way to share your profile using a scannable QR code. With a tap, anyone can instantly access your Instagram, making networking smoother than ever. Plus, profile cards come with customization options—you can choose background and font colors to match your personal or brand style.

Threads now allows for a 15-minute editing window.

Every social media manager’s heart sinks at the dreaded phrase, “There’s a typo.” But thanks to Threads, there’s now a safety net: users get a precious 15-minute window to go back and make edits to their posts. This quick-fix feature is a game-changer for those tiny errors that slip through, keeping content polished and professional—without the panic.

Instagram is introducing new teen account settings.

Instagram is rolling out enhanced account settings specifically designed to protect teen users. With a focus on safety, they’ve implemented over 30 well-being and parental oversight tools to give teens a more secure experience. Now, any user under 18 will be safeguarded from receiving direct messages from people they aren’t mutually connected with. This thoughtful feature adds a new layer of privacy, helping teens stay in control of their interactions and offering parents greater peace of mind.